Deciding whether a campaign is worth the cost can be a real dilemma for marketers . While the sheer reach is plainly compelling, the high fees often trigger questions . Securing attention in such a bustling area is tough , and measuring the true return on such substantial spending requires thorough study. Times Square Billboards: A Worthwhile Outc

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Securing a spot on a Times Square display isn't cheap – expect to pay a considerable sum. The overall cost varies wildly, but generally starts near $1.5 million per seven days for a top location. Still , smaller, less noticeable locations can be found for somewhere around $300,000. Several aspects, including the scale of the ad , the time of the